Bolivia Launches New Drink That Puts The Coca Back In Cola

Posted By Ben Goulding, 16 February, 2010 | permalink

Evo MoralesBolivia’s first indigenous president, Evo Morales, who is known for chewing coca leaves at UN meetings, has launched a drink featuring the leaf called “Coca Colla”.

Intended to rival its more famous US cousin the fizzy drink is at the centre of a plan coca growers from Chapare in central Bolivia submitted to the government last week to boost coca production.

Farmers proposed the name Coca Colla in reference to people living in the Andean part of the country.

The project will be launched in four months and could be either run by the state or a joint partnership with coca growers.

Officials said the drink’s packaging would feature a black swoosh and red label similar to the famous Coke insignia.


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