The US Olympic Committee is attempting to block the newspaper ‘The Olympian’ from trademarking it’s name, despite the fact the paper is from Olympia, Washington.
Lawyers for the committee say the name will cause confusion by its similarity to the Olympic brand which may threaten relationships between sponsors and partners, which is it’s main source of revenue.
Meanwhile, Michael Masnick, a legal blogger on the website Techdirt, said: “It does seem pretty ridiculous that the Olympics could suddenly claim that there might be confusion between the two after over a century of the two ‘brands’ living together peacefully.”
He added: “We didn’t realise that governments had any responsibility in helping the Olympics make lots of money.”
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