Burger King Goes Green

Posted By Ben Goulding, 9 July, 2009 | permalink

Burger King Goes GreenMcDonald’s is widely regarded as one of the most environmentally friendly fast food chains in the world with it’s recycling and tree planting schemes, however Burger King is now following in it’s footsteps to create a greener world.

A Burger King franchise in New Jersey said it would test out new speed bumps which would utilize kinetic energy when a vehicle passed over the bumps in the drive-through lane, which could then be used to power equipment in and around the restaurant.

Andrew Paterno, who owns twelve Burger Kings in the New York Metro area said “More than 150,000 cars drive through our Hillside store alone each year, and I think it would be great to capture the wasted kinetic energy of these hundreds of thousands of cars to generate clean electricity.”

This plan was announced on the same day that a McDonald’s in Cary, N.C stated that it would be setting up an electric vehicle charging station.

This is a move in the right direction for both Burger King’s PR and the environment, however now that it is clear that the restuarant has innovative potential, should it use it’s innovation and make it’s food healthier for us all?

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